Psychology Of Color To Improve Site Conversion

Studying the psychology of color is crucial for maximizing your site’s web design. Using the right colors can help put your customers in the frame of mind that compels them to take action. Color has the power to improve conversions by grabbing customers’ attention and triggering the right emotions for sales.

Colors often define the public’s perception about your brand and what you stand for. However, the ultimate question remains unanswered: Which color is right for my brand? What color should I choose for maximum impact?

It’s important to understand that the psychology of color plays a big role in persuasion. Keep in mind that persuasion is different from coercion, manipulation, or simply being pushy. Instead, it’s about bringing the change in attitude necessary to encourage customers to take action. In this case, the action would be a conversion or purchase.

Of course, an essential aspect of the psychology of color is value. If devoid of value, your products or services won’t sell regardless of the color scheme. For the psychology of color to work in your website’s favor, the content, design, loading speed, call for action, and other landing page factors must work in tandem.

Color and Conversions

There has been a proven scientific connection between the color of products and the urge to purchase. Every time you see a color, there’s a chain of reactions taking place within the hypothalamus in your brain. Hormones are released to your thyroid, thus triggering emotions that affect your behavior. In fact, 62% to 90% of purchasing decisions is based on colors! So, digging deeper into the psychology of color can significantly improve elusive conversions for your website.

Why an independent Wealth Planner

  • Residence and the implication of inheritance tax
  • Civil law countries vs common law countries
  • Trusts vs Foundations
  • Life Insurance
  • Which Jurisdiction is the best for my family
  • Who should benefit, how and when
  • International nature of your assets and family members
  • Will the Trustee follow my instructions
  • Which legal advisor to choose
  • Should I ask my bank or see an independent counsel
  • Who will be on the board of my companies if I cannot do it myself
  • Who will be there to advise the next generation
  • Who will be there to control the Trustee and the advisors after my death

Why SwissProtectors

After spending almost 25 years serving families with a large Financial Institution,
we came to realize that there are many issues that clients would like to discuss with a “private trusted advisor” who sits on their side of the table when it comes to

  • Succession planning
  • Asset preservation
  • Charitable legacy
  • Holding of different assets
  • Multi-jurisdictional lifestyle
  • Tax optimization
  • Directorship of the assets
  • Protectorship of the assets for the next generations
  • Confidentiality
  • Continuity

Who are our clients

We believe Wealth Planning requires a neutral white sheet of paper.

  • Individual Persons
  • Families
  • Multi-Family Offices
  • Single Family Offices
  • Charitable Institutions
  • Associations

What do we offer

Advisory

  • Giving structuring, tax, legal information
  • Help with selecting Lawyers/Trustees/ Fiduciary Companies
  • Long term advisory to the client

Protectorship

  • Personal and Corporate Protector
  • Fully compliant with CRS

Directorship

  • Simplifying the corporate landscape of families

Private Trust Company

  • Flexibility to hold industrial holdings and non bankable assets

Pricing Model

Advisory on wealth Planning

  • Three Pricing formulas:
  • Time spent
  • Daily retainer
  • Yearly retainer

Protectorship

  • Yearly flat fee
  • Plus time spent and potential advisory fee for coaching family members

Directorship

  • Flat fee per structure
  • Time spent

Private Trust Company

  • Flat fee per Year
  • Time spent